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Percentage of U.S. consumers' purchases bought on impulse as of 2018, by age group

In 2018, roughly half of the purchases carried out by 18 to 24-year olds in the United States were as a result of impulse buying. Older age groups were decreasingly inclined to buy products on impulse.

Men and women’s apparel

Each year, people spend a considerable amount of money clothing items, such as shirts, underwear, uniforms, and pants. In 2018, men in the United States spent the most on shirts, sweaters, and vests, namely about 90 U.S. dollars. In the same year, women spent a great deal more on women’s apparel: on average, women spent up to 170 U.S. dollars on shirts, sweaters, tops and vests.

Amount spent per transaction

The amount of money one might spend when shopping for clothing not only differs between men and women, but also varies between the various generations. In 2018, U.S. Baby Boomers spent an average amount of just over 170 U.S. dollars per transaction on apparel, making them the highest spending generation in the United States that year. Millennials, one of the younger generations, spent approximately 100 U.S. dollars per transaction.

Share of purchases bought on impulse in the United States as of 2018, by age group

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Release date

April 2018


United States

Survey time period


Number of respondents

2,000 respondents

Age group

18 years and older

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Statistics on "U.S. apparel and footwear consumer behavior"

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