As of late 2023, around 62 percent of consumers in the United States indicated that they preferred e-commerce platforms for online shopping. Another 22 percent of American shoppers stated that they liked social commerce (done on social media) better.
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023
Characteristic
Share of respondents
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The Influencer Marketing Factory. (November 5, 2023). Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. "Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023." Chart. November 5, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. (2023). Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. "Customer Preferences of E-commerce Vs. Social Commerce Platforms in The United States in 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory, Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 Statista, https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/ (last visited September 15, 2024)
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
