Ad expenses of the beverages and cigarettes industry Japan 2012-2021

Published by Statista Research Department, Dec 7, 2022
The advertising expenses of the beverages and cigarettes industry through traditional media in Japan amounted to 188.4 billion Japanese yen in 2021. This represented an increase of around 31 billion yen compared to the previous year.

Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen)

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Release date

May 2022

Region

Japan

Survey time period

2012 to 2021

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Data prior to 2020 come from previous reporting.

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Print advertising

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Outdoor advertising

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Radio advertising

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Television advertising

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Digital advertising

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Social media advertising

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