Penetration rate of screen shopping in Italy 2018, by number of screens

According to the survey results of 2018, the share of Italian respondents using only one channel when screen shopping was 59.7 percent. Moreover, one in three people (31 percent) was a two-channels buyer.

Penetration rate of screen shopping in Italy in 2018, by number of screens

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Source

Release date

June 2018

Region

Italy

Survey time period

11-16 May, 2018

Number of respondents

2,109 respondents

Age group

18 years and older

Special properties

screen shoppers

Method of interview

Online survey

Supplementary notes

Figures are rounded.

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Statistics on "Online shopping in Italy "

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