Products most frequently bought online in the UK 2022

Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category

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Release date

February 2023

Region

United Kingdom

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online interview

Supplementary notes

* Between 800 and 1,525 participants were interviewed per country across 22 markets in Europe.

The survey was conducted via blind interviews where respondents did not have references to brands, e-tailers or transporters. All respondents had purchased physical products online since January 2022, and had received at least one package.
The original question was phrased by the source as follows: "How often do you order this type of goods online?"

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Statistics on " E-commerce in the United Kingdom (UK) "

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Overview

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Online Retail

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Major players

4

Segments

6

Consumption

5

Device usage

7
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