Reasons to shop online in the UK 2022, by level of importance

Level of importance attributed to online shopping drivers by digital buyers in the United Kingdom (UK) in 2022

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Release date

February 2023


United Kingdom

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

* Between 800 and 1,525 participants were interviewed per country across 22 markets in Europe.

The survey was conducted via blind interviews where respondents did not have references to brands, e-tailers or transporters. All respondents had purchased physical products online since January 2022, and had received at least one package.

The original question was phrased by the source as follows: "Which criteria are important for you?”

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