Digital Market Outlook: number of of e-commerce users Italy 2016-2022

This statistic illustrates the number of users in the e-commerce sector in Italy in 2016 with a forecast for 2017 to 2022. In 2016, the number of e-commerce users amounted to 18.1 million. This figure was forecasted to increase to 21.1 million users by the end of 2022.

Forecast on the number of e-commerce users in Italy from 2016 to 2022

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Source

Release date

September 2017

Region

Italy

Survey time period

September 2017

Supplementary notes

* Forecast.

The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
The e-commerce market is divided into the following segments: fashion; electronics & media; foodstuffs & drugstores; furniture & household; toys, hobby & DIY.

For information on methodology, click here.

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Statistics on "E-commerce in Italy"

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