Facebook users forecast in the Netherlands 2012-2018

How many Facebook users are there in the Netherlands? In July 2014, it was forecast that that 10.5 million people would use the social media platform in 2018. According to data measured in 2019, however, Facebook had 10.1 million users. Interestingly, the number of users in 2018 was around 300,000 higher than what calculations predicted, meaning that the Silicon Valley company had lost approximately 700,000 users in the span of just one year.

There are many concerns about Facebook in the Netherlands…

This decline was due to public criticism on Facebook’s data policy and, consequently, privacy concerns, a sensitive topic in the Netherlands. News coverage on the Cambridge Analytica scandal in 2018 led to a public appeal from popular television presenter Arjen Lubach to people to delete their Facebook account. Whether or not this appeal lead to the actual decline is unclear. Millennials, indeed, indicated they spent less time on the social media platform, citing too many advertisements and too little activity from their friends.

… but the country ranked amongst the high users in Europe

Compared to other European countries, Facebook was still relatively popular in the Netherlands. The share of the country’s population which used the social network was higher than that of France, Spain, Italy and Germany, but lower than in Belgium. An article with facts and figures covering Facebook in Belgium, Luxembourg and the Netherlands can be found here.

Forecast of the number of Facebook users in the Netherlands in 2012 and 2013 with a forecast from 2014 to 2018

Number of users in millions
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Sources

Release date

July 2014

Region

Netherlands

Survey time period

2012 to 2018

Supplementary notes

Internet users who access their Facebook account via any device at least once per month.

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