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Leading reasons for changing ad agencies worldwide 2018

The statistic shows the leading reasons why advertising agencies are put up for review worldwide as of January 2018. It was found that cost was the most cited reason why client wanted to change an ad agency.

Leading reasons why advertising agencies are put up for review worldwide as of January 2018

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Sources

Release date

April 2018

Region

Worldwide

Survey time period

January 2018

Number of respondents

736 respondents

Special properties

149 advertising and 587 marketing executives

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