FMCG ad share in social media in Russia and CIS 2020, by format

Published by Statista Research Department, Jun 1, 2022
FMCG brands spent the largest share of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the fourth quarter of 2020. Multiformat placements were the second most popular campaign format.

Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format

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Release date

May 2021

Region

Asia, Russia

Survey time period

Q4 2020

Supplementary notes

The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.

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