Effectiveness of retargeting in event attendee acquisition in the U.S. 2018

This statistic shows the effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018. During the survey, 30 percent of responding acquisition/attendee marketers said remarketing was very or even extremely effective in attracting new attendees.

Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018

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Sources

Release date

April 2018

Region

United States

Survey time period

January 9 to 25, 2018

Number of respondents

176 respondents

Special properties

among acquisition/attendee marketers

Method of interview

Online survey

Supplementary notes

The source provides the following definition; "Re-marketing/re-targeting is defined as using automated tools to reengage visitors/customers based on recent interactions with your brand. "

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Statistics on "Trade show and event marketing "

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