Average trade show budget in the U.S. 2020-2023

According to a study released in early 2023, marketers and exhibitors surveyed across the United States planned to spend, on average, almost 1.4 million U.S. dollars on trade shows throughout that year, up 70 percent from 805 million dollars a year earlier. The 2023 average also surpassed the pre-pandemic 2019 figure by little more than nine percent.