According to a study released in early 2024, event marketers in the United States planned to exhibit at an average of 42.4 in-person regional trade shows throughout that year, down from 46 a year earlier. The intended average numbers of national and international events also declined to 12.5 and 5.1 in 2024, respectively. The same survey revealed that only little more than one-third of U.S. event marketers' exhibit-marketing budgets were expected to increase in 2024.
Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type
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Exhibitor. (February 8, 2024). Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/
Exhibitor. "Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type." Chart. February 8, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/
Exhibitor. (2024). Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/
Exhibitor. "Average Number of In-person Trade Shows or Events Marketers Exhibited at in The United States in 2023 and 2024, by Type." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/
Exhibitor, Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type Statista, https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/ (last visited October 31, 2024)
Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/550879/number-trade-shows-attend-usa/
