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B2B trade show market size in the U.S. 2012-2021
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B2B trade show market size in the U.S. 2012-2021
Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 24, 2018
The timeline sows the value of the B2B trade show market in the United States from 2012 to 2021. According to the source, the B2B trades how market in the U.S. was worth 13.7 billion U.S. dollars in 2016, and it is forecast to further grow to 16.8 billion by the end of 2021.
Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 24, 2018
The timeline sows the value of the B2B trade show market in the United States from 2012 to 2021. According to the source, the B2B trades how market in the U.S. was worth 13.7 billion U.S. dollars in 2016, and it is forecast to further grow to 16.8 billion by the end of 2021.
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- Release date
- July 2017
- Region
- United States
- Survey time period
- 2012 to 2016
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2017
More information
- Region
- United States
- Survey time period
- 2012 to 2016
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Exhibition industry revenue growth in the U.S. 2011-2019
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2018, by area (in square feet)Leading trade shows in the U.S. in 2018, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by typeNumber of trade shows U.S. companies attended 2015-2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?Planned change to trade show budgets in the U.S. in 2019
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2019Change in convention and meeting budget in the U.S. 2011-2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- Leading objectives for exhibiting in the U.S. 2014
- Digital marketing tactics used by U.S. trade show exhibitors 2014
- Trade show revenue in China 2010-2019
- B2B marketing companies: message development process implementation 2014
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Leading marketing automation objectives according to B2B marketers worldwide 2017
- Allocation of B2B marketing budgets in North America 2015
- B2B marketing: leading customer marketing acitivities worldwide 2014
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Business-to-business (B2B) advertising spending forecast in Malaysia 2014-2019
- Ways to increase B2B referral effectiveness in North America in 2015
- Activities of fair visitors at stalls in the Netherlands 2016
- Number of visitors at the Swedish Exhibition & Congress 2011-2017
- Total value of U.S. exports via the District of Columbia 2007-2011
Studies
- Trade show marketing
- B2B marketing
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2B Content Marketing 2017
- De Nationale B2B leadgeneratie benchmark 2016
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- Årsredovisning Svenska Mässan Stiftelse 2017
- Entertainment and Media Outlook 2018-2022 – An African Perspective
- Entertainment and Media Outlook 2017-2021 – An African Perspective
- Content Marketing in the UK 2018
- Monitor sul mercato degli eventi in Italia 2017
Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Distribution of revenue from events and trade shows in the United States in 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2018, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2019
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
- Change in convention and meeting budget in the United States from 2011 to 2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- What is your estimated percentage allocation of marketing spend by channel?
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Leading objectives of exhibiting at trade shows in the United States as of fall 2014
- What are your primary digital marketing tactics?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Extent of company message development process implementation according to B2B marketers worldwide in 2014
- What marketing-allocation platform(s) do you actively use?
- To what extent would you say you can demonstrate ROI from your social media activity?
- Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)
- Mobile marketing tactics used by B2B marketing professionals worldwide in 2015
- Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
- Budget allocation of B2B marketing budgets in North America in 2015
- Leading customer marketing activities used by B2B marketers worldwide as of September 2014
- Which three would you say are the most important objectives for your organisation?
- Forecasted business-to-business (B2B) advertising spending in Malaysia between 2014 to 2019 (in million U.S. dollars)
- Ways of increasing effectiveness of B2B referrals according to sales professionals in North America in 2015
- Which of the activities have you done during an event at the stalls?*
- Number of visitors at the Swedish Exhibition & Congress from 2011 to 2017
- Total value of U.S. exports* via the District of Columbia from 2007 to 2011 (in million U.S. dollars)
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