Major motives of advertisers for out-stream video advertising in China 2017

This graph illustrates the major motives of advertisers for out-stream video advertising in China in 2017. According to the survey, 85.7 percent of advertisers had chosen out-stream video advertising as advertising method in 2017 because of its high brand exposure.

Major motives of advertisers for out-stream video advertising in China in 2017

Share of advertisers
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Source

Release date

April 2018

Region

China

Survey time period

January 2018

Number of respondents

N=42

Special properties

The data were collected via survey of moviebook's research in Jan 2018, and the chart was made by iResearch Consulting Group.

Method of interview

Online survey

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