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Digital video advertising spending in the United Kingdom (UK) 2008-2017
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Digital video advertising spending in the United Kingdom (UK) 2008-2017
Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
This timeline presents data on digital video display advertising (online video advertising) revenue in the United Kingdom (UK) from 2008 to 2017. In 2017, the revenue amounted to 1.61 billion British pounds, up from 1.1 billion British pounds a year earlier.
Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
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Description
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This timeline presents data on digital video display advertising (online video advertising) revenue in the United Kingdom (UK) from 2008 to 2017. In 2017, the revenue amounted to 1.61 billion British pounds, up from 1.1 billion British pounds a year earlier.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Some figures were published earlier by the source of by Ofcom.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Some figures were published earlier by the source of by Ofcom.
Other statistics on the topic
Online video in Europe
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Statistics on "Online video in the United Kingdom (UK)"
- Overview
The most important statistics
- Penetration of online video watching in Great Britain as of November 2018, by deviceOnline video watching penetration in Great Britain 2018, by device
- Digital video viewers in the United Kingdom from 2012 to 2019 (in millions)Digital video viewers in the United Kingdom (UK) 2012-2019
- Revenues from entertainment products access and ownership in the United Kingdom (UK) from 2012 to 2017 (in million GBP)Entertainment retail: access and ownership revenues in the United Kingdom 2012-2017
- Unique visitors accessing online newsbrands sites daily in the United Kingdom (UK) in 2018 (visitors in million)Online newsbrands in the United Kingdom (UK) 2018, by daily average unique browsers
- Number of smartphone video viewers in the United Kingdom (UK) from 2011 to 2019 (in millions)Smartphone video viewers in the United Kingdom (UK) 2011-2019
- Distribution of digital video advertising impressions in the United Kingdom from 1st quarter 2013 to 3rd quarter 2017, by ad categoryDistribution of digital video advertising impressions UK Q1 2013-Q3 2017, by industry
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Video retail sales revenue in the United Kingdom (UK) from 2012 to 2017, by online or physical store sales channel (in million GBP)Video retail sales revenue in the UK 2012-2017, by sales channel
- Demographics
The most important statistics
- Share of individuals who watched short video clips (such as on YouTube) in the prior week in the United Kingdom (UK) in 2016 and 2017, by age groupWatching short online videos in the United Kingdom (UK) 2016-2017, by age group
- Share of internet users who uploaded or shared photos or videos online in the prior week in the United Kingdom (UK) in 2016 , by age group*Uploading or sharing videos or photos online in the UK 2016, by age
- Gender split of BBC iPlayer users in the United Kingdom (UK) from 2010 to 2017BBC iPlayer user gender distribution in the United Kingdom (UK) 2010-2017
- Distribution of the online audience of liveleak.com in Great Britain in 2018, by age group and genderDistribution of online audience of liveleak.com in Great Britain 2018 by age & gender
- Have you shared films or television programs through the internet in the past three months?Digital film and TV sharing penetration in the UK 2018, by age group
- Have you shared films or television programs through the internet in the past three months?Digital film and TV sharing penetration in the UK 2018, by gender
- User behavior
The most important statistics
- Have you done the following with a television program?TV program consumption behavior in the United Kingdom (UK) as of March 2018
- Have you downloaded TV programs to your computer?TV program downloading in the UK 2012-2018, by frequency
- Have you streamed or accessed full-length films or movies online?Online film and movie streaming in the UK 2012-2018, by frequency
- Have you ever streamed television programs or shows online?Online TV program streaming in the United Kingdom (UK) 2012-2018, by frequency
- Viewing time for TV players offering on-demand and live streaming in the United Kingdom (UK) during week ending September 9, 2018, by platform* (in million minutes)Viewing time for on-demand and live streaming TV players in the UK 2018, by platform
- Total viewing time on all online TV players in the United Kingdom (UK) during the week ending September 9, 2018, by platform (in million minutes)Online TV players viewing time in the United Kingdom (UK) 2018, by platform
- Traditional television and online video consumption compared to previous year in the United Kingdom (UK) as of November 2018Development of traditional TV and online video consumption in the UK 2018
- Youtube
The most important statistics
- Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018YouTube use to consume or share digital content in the United Kingdom (UK) 2012-2018
- Distribution of YouTube users in the United Kingdom (UK) in January 2018, by frequency of use*Distribution of YouTube users in the United Kingdom (UK) 2018, by frequency of use
- Leading ten celebrity channels on Youtube in the United Kingdom (UK) as of March 2018, by number of subscribers (in 1,000)UK: top ten celebrities on Youtube 2018, by number of subscribers
- Subscriber numbers of leading brands on YouTube* in the United Kingdom (UK) as of October 2018UK: subscribers to leading brands on YouTube 2018
- Leading YouTube entertainment channels in the United Kingdom as of August 2018, by number of subscribers (in 1,000)Leading YouTube entertainment channels in the UK August 2018, by subscribers
- Netflix
The most important statistics
- Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2018 (in 1,000 households)Netflix's household take-up in the United Kingdom (UK) Q1 2014-Q3 2018
- Number of hours of content available on Netflix and Amazon Prime Video in the United Kingdom (UK) in 2017 and 2018 (in 1,000 hours)Content hours available on Netflix and Amazon Video in the UK 2017-2018
- Share of respondents using Netflix in the United Kingdom (UK) from 2015 to 2016, by age groupNetflix usage penetration by age in the United Kingdom (UK) 2015-2016
- Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platformNetflix subscription service usage in the United Kingdom 2015-2016, by TV platform
- Screens used to watch Netflix in the United Kingdom (UK) in 2016, by usage frequencyScreens used to watch Netflix in the United Kingdom (UK) 2016, by frequency
- Use of Netflix to consume or share digital content in the United Kingdom (UK) from 2012 to 2018Netflix use to consume or share digital content in the UK 2012-2018
- Share of Netflix users in the United Kingdom (UK) in 1st quarter 2017 and 1st quarter 2018, by age groupNetflix users in the United Kingdom (UK) 2017-2018, by age group
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online video share in digital display ad spend in the United Kingdom (UK) 2011-2017
- Digital advertising spending in the United Kingdom (UK) H1 2018, by format
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Digital ad request distribution in the United Kingdom (UK) Q1 2017-Q4 2018, by format
- Digital ad request distribution in Germany Q1 2017-Q4 2018, by format
- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Mexico: growth of display ad spend 2016-2017, by type
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Display advertising video complete rate in the United Kingdom (UK) 2010-2014
- Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Canada: agencies with majority of RFP's containing video ads 2014
- Rich media video display ads: performance metrics worldwide 2014, by category
- Video ad performance metrics Canada Q3 2017, by device
- Online video share of display advertising expenditure in France 2011-2015
- Distribution display ad revenue in the Netherlands 2016, by medium
- Frequency of social video use among marketers in the Netherlands 2017-2018
- Video ad viewability rate in Germany 2015-2016, by platform
- Italy: admissions and attendances at touring attraction events 2017, by macro-region
- Romania: production value of rubber and plastic products 2008-2015
Studies
- Digital video advertising in the U.S. (DMO)
- Video advertising and marketing
- Digital video advertising in the United Kingdom
- Advertising in Italy
- Advertising in the Netherlands
- Digital advertising in Europe
- Advertising in North America
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- IAB Podcast Ad Revenue Study
- IAB 2018 Video Ad Spend Study
- Advertising market in the U.S.
- TV advertising in the U.S.
- Advertising in Turkey
Statistics on "Online video in the United Kingdom (UK)"
- Penetration of online video watching in Great Britain as of November 2018, by device
- Digital video viewers in the United Kingdom from 2012 to 2019 (in millions)
- Revenues from entertainment products access and ownership in the United Kingdom (UK) from 2012 to 2017 (in million GBP)
- Unique visitors accessing online newsbrands sites daily in the United Kingdom (UK) in 2018 (visitors in million)
- Number of smartphone video viewers in the United Kingdom (UK) from 2011 to 2019 (in millions)
- Distribution of digital video advertising impressions in the United Kingdom from 1st quarter 2013 to 3rd quarter 2017, by ad category
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Video retail sales revenue in the United Kingdom (UK) from 2012 to 2017, by online or physical store sales channel (in million GBP)
- Leading services used to view online TV programs in the United Kingdom (UK) in 1st half 2018
- Share of individuals who watched short video clips (such as on YouTube) in the prior week in the United Kingdom (UK) in 2016 and 2017, by age group
- Share of internet users who uploaded or shared photos or videos online in the prior week in the United Kingdom (UK) in 2016 , by age group*
- Gender split of BBC iPlayer users in the United Kingdom (UK) from 2010 to 2017
- Distribution of the online audience of liveleak.com in Great Britain in 2018, by age group and gender
- Have you shared films or television programs through the internet in the past three months?
- Have you shared films or television programs through the internet in the past three months?
- Have you done the following with a television program?
- Have you downloaded TV programs to your computer?
- Have you streamed or accessed full-length films or movies online?
- Have you ever streamed television programs or shows online?
- Viewing time for TV players offering on-demand and live streaming in the United Kingdom (UK) during week ending September 9, 2018, by platform* (in million minutes)
- Total viewing time on all online TV players in the United Kingdom (UK) during the week ending September 9, 2018, by platform (in million minutes)
- Traditional television and online video consumption compared to previous year in the United Kingdom (UK) as of November 2018
- Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018
- Distribution of YouTube users in the United Kingdom (UK) in January 2018, by frequency of use*
- Leading ten celebrity channels on Youtube in the United Kingdom (UK) as of March 2018, by number of subscribers (in 1,000)
- Subscriber numbers of leading brands on YouTube* in the United Kingdom (UK) as of October 2018
- Leading YouTube entertainment channels in the United Kingdom as of August 2018, by number of subscribers (in 1,000)
- Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2018 (in 1,000 households)
- Number of hours of content available on Netflix and Amazon Prime Video in the United Kingdom (UK) in 2017 and 2018 (in 1,000 hours)
- Share of respondents using Netflix in the United Kingdom (UK) from 2015 to 2016, by age group
- Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform
- Screens used to watch Netflix in the United Kingdom (UK) in 2016, by usage frequency
- Use of Netflix to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
- Share of Netflix users in the United Kingdom (UK) in 1st quarter 2017 and 1st quarter 2018, by age group
- Online video advertising share in online display advertising expenditure in the United Kingdom (UK) from 2011 to 2017
- Digital advertising spending in the United Kingdom (UK) in the 1st half of 2018, by format (in billion GBP)
- Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
- Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format
- Share of digital ad requests in Germany from 1st quarter 2017 to 4th quarter 2018, by format
- Display advertising video midpoint rate in the United Kingdom (UK) from October 2010 to April 2014
- Change in display advertising spending in Mexico from 2016 to 2017, by type
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Display advertising video complete rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Growth of mobile advertising spending in the United Kingdom (UK) from 2013 to 2018, by format
- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
- Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014
- Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category
- Video advertising performance metrics in Canada in 3rd quarter 2017, by device
- Share of online video among total display advertising investment in France from 2011 to 2015
- Distribution of display advertising revenue in the Netherlands in the first half of 2016, by medium
- Frequency of use of social video among marketers in the Netherlands in 2017 and 2018
- Viewability rate of video advertising in Germany in 2015 and 2016, by platform
- Number of touring attractions admissions and attendances in Italy in 2017, by macro-region
- Production value of the manufacturing industry of rubber and plastic products in Romania from 2008 to 2015 (in million euros)
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