In the first half of 2022, search was by far the largest digital advertising format in the United Kingdom, accounting for 6.66 billion British pounds, which amounted to more than a half of the total spending of 12.52 billion. Display formats - both video and non-video - accounted for roughly 4.8 billion, with video slightly stronger.
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)
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Statistics on Digital advertising in the United Kingdom (UK)
Overview of the European market
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Overview of the UK market
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Formats
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Mobile
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Consumer insights
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Further related statistics
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- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Desktop display ad spend in the U.S. 2014-2019, by format
- Display advertising spending in the U.S. 2014-2019, by format
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising year-on-year growth in Germany 2013-2015
- Display ad spend in Ireland 2018-2021
- Social media advertising spending in the UK 2011-2019
- Digital ad spend in Italy 2019-2020, by channel
- Display ad spend in Mexico 2011-2019
- Desktop ad spend in the U.S. 2014-2019, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Puerto Rico: display ad spend 2017-2021, by format
- China video internet advertising revenue 2011-2020
- Industry revenue of “outdoor advertising“ in Illinois 2012-2024
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Statistics
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Desktop display ad spend in the U.S. 2014-2019, by format
- Display advertising spending in the U.S. 2014-2019, by format
- Online video advertising spending quarterly in the Netherlands 2015-2017
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- Display ad spend in Ireland 2018-2021
- Social media advertising spending in the UK 2011-2019
- Digital ad spend in Italy 2019-2020, by channel
- Display ad spend in Mexico 2011-2019
- Desktop ad spend in the U.S. 2014-2019, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Puerto Rico: display ad spend 2017-2021, by format
- China video internet advertising revenue 2011-2020
- Industry revenue of “outdoor advertising“ in Illinois 2012-2024
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IAB UK. (October 26, 2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)." Chart. October 26, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. (2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP). Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital Advertising Spending in The United Kingdom (Uk) in 1st Half 2022, by Format (in Billion Gbp)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK, Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) Statista, https://www.statista.com/statistics/942864/uk-digital-ad-spend/ (last visited March 21, 2023)
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph], IAB UK, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/942864/uk-digital-ad-spend/