Advertising in Asia Pacific - Statistics & Facts

Published by Ella Zoe Doan, Jul 25, 2019
Asia Pacific is one of the largest regions worldwide based on its advertising spending. It is in fact second to North America, with an ad revenue valued at about 186 billion U.S. dollars in 2018. This figure accounted for around 34 percent of global ad spend in that year and was forecasted to reach over 195 billion U.S. dollars in 2019. Nevertheless, the growth of advertising expenditures was projected to decline over the coming years.

In terms of specific markets, China, Japan and South Korea were forecasted to remain the leaders in the region by 2021 in terms of advertising spending. Figures show that the Philippines will have devoted 0.93 percent of its GDP to advertising in 2018, second only to Hong Kong which is set to spend 1.07 percent of gross domestic product for these purposes. Both China’s and India’s ad spend share in GDP will have accounted for less than 0.5 percent in 2018, while Indonesia was forecasted to stand a bit higher, with 0.7 percent.

Internet and television are the dominating advertising media in Asia Pacific, as they accounted for respectively about 30 and 46 percent of ad spend in the region in 2018, followed by 9.2 percent attributed to outdoor advertising. TV ad spend in the Asia Pacific regionwas predicted to grow from 49 billion U.S. dollars in 2015 to nearly 67 billion in 2020. As the region is highly dependent on everything digital, internet advertising expenditures in Asia Pacific are expected to reach about 111 billion U.S. dollars in 2021, up from 55 billion U.S. dollars in 2015. In that year, mobile internet ad revenue reached six billion U.S. dollars in the region and this figure was forecasted to grow to more than 16 billion U.S. dollars by the end of 2020.



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Advertising in Asia Pacific

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