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Advertising in Asia Pacific - statistics & facts

Advertising is a multibillion-dollar industry, which generates huge amounts of revenue for all regions globally. As such, regions make substantial investments into their ad markets and rack up huge advertising expenditures. Unsurprisingly, North America remains the biggest ad spender across the globe. However, the Asia Pacific region comes in second place with expectations it will surpass North America to be the world’s biggest ad spender by 2021. It is no surprise that Asia Pacific will overtake North America with its ad spending, as the region has demonstrated an increasing advertising expenditure throughout the past decade. Traditional forms of advertising include newspaper, magazine, radio, cinema, and television while digital mediums of advertising take the form of internet, mobile, and social media.

The APAC leaders

China, Japan, South Korea, Australia, India, and Indonesia all ranked among the world’s largest ad markets. Japan is home to the top two leading advertising agency groups throughout the Asia Pacific region. Although Dentsu was by far the most valuable agency group exhibiting the highest revenue in 2020, Hakudodo came in a respectable second place – cementing the Asia Pacific region’s position in the global ad market. It is not surprising that Japanese agencies lead Asia Pacific’s advertising industry, as the country has demonstrated continuous increasing advertising expenditures from the onset of 2011.

The future of advertising, increasingly digital?

Asia Pacific has experienced significant technological advances throughout recent years. Internet connectivity has increased dramatically, thus, more people have access to the internet. Alongside increased internet access, more citizens own smartphones and tablets. Naturally, the advertising sector has also gone through a technological evolution alongside the region and has turned its attention to digital advertising. This is highlighted by the region having a higher internet advertising expenditure than traditional advertising mediums. Furthermore, digital advertising expenditure was forecasted to increase across the region. This appears to be the next logical step to make given consumers are eager to shop online more frequently. Subsequently, consumers may be influenced by the ads they see while online and could be motivated to make purchases.

The impact of COVID-19

Despite the success of Asia Pacific’s ad economy, expenditures plummeted due to the coronavirus pandemic. The outbreak of the coronavirus shook many vital industries across the Asia Pacific region; the advertising industry was no exception. Hitherto, advertising expenditure throughout the Asia Pacific region had increased annually however, a coronavirus outbreak-induced economic shutdown caused ad spending to lower dramatically. Nevertheless, there are expectations that advertising expenditure across the Asia Pacific region will yet again increase in 2021.

Key figures

The most important key figures provide you with a compact summary of the topic of "Advertising in Asia Pacific" and take you straight to the corresponding statistics.

Market leaders

Growth rates

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising in Asia Pacific".

Advertising in Asia Pacific

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Advertising in Asia Pacific - statistics & facts

Advertising is a multibillion-dollar industry, which generates huge amounts of revenue for all regions globally. As such, regions make substantial investments into their ad markets and rack up huge advertising expenditures. Unsurprisingly, North America remains the biggest ad spender across the globe. However, the Asia Pacific region comes in second place with expectations it will surpass North America to be the world’s biggest ad spender by 2021. It is no surprise that Asia Pacific will overtake North America with its ad spending, as the region has demonstrated an increasing advertising expenditure throughout the past decade. Traditional forms of advertising include newspaper, magazine, radio, cinema, and television while digital mediums of advertising take the form of internet, mobile, and social media.

The APAC leaders

China, Japan, South Korea, Australia, India, and Indonesia all ranked among the world’s largest ad markets. Japan is home to the top two leading advertising agency groups throughout the Asia Pacific region. Although Dentsu was by far the most valuable agency group exhibiting the highest revenue in 2020, Hakudodo came in a respectable second place – cementing the Asia Pacific region’s position in the global ad market. It is not surprising that Japanese agencies lead Asia Pacific’s advertising industry, as the country has demonstrated continuous increasing advertising expenditures from the onset of 2011.

The future of advertising, increasingly digital?

Asia Pacific has experienced significant technological advances throughout recent years. Internet connectivity has increased dramatically, thus, more people have access to the internet. Alongside increased internet access, more citizens own smartphones and tablets. Naturally, the advertising sector has also gone through a technological evolution alongside the region and has turned its attention to digital advertising. This is highlighted by the region having a higher internet advertising expenditure than traditional advertising mediums. Furthermore, digital advertising expenditure was forecasted to increase across the region. This appears to be the next logical step to make given consumers are eager to shop online more frequently. Subsequently, consumers may be influenced by the ads they see while online and could be motivated to make purchases.

The impact of COVID-19

Despite the success of Asia Pacific’s ad economy, expenditures plummeted due to the coronavirus pandemic. The outbreak of the coronavirus shook many vital industries across the Asia Pacific region; the advertising industry was no exception. Hitherto, advertising expenditure throughout the Asia Pacific region had increased annually however, a coronavirus outbreak-induced economic shutdown caused ad spending to lower dramatically. Nevertheless, there are expectations that advertising expenditure across the Asia Pacific region will yet again increase in 2021.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising in Asia Pacific".

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