Instagram: share of video and image posts 2019

This statistic presents the distribution of posts on Instagram as of June 2019, sorted by type. According to the source, 18 percent of posts on Instagram were video posts. Image posts accounted for the majority of content on the social network.

Distribution of posts on Instagram as of June 2019, by type

Share of Instagram posts
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Source

Release date

September 2019

Region

Worldwide

Survey time period

January 1 to June 30, 2019

Special properties

data is based on 34,121 Instagram Business Profiles and 5.4 million posts

Supplementary notes

Values may not add up to 100 percent due to rounding.

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