Methods used by consumers in the U.S. to return an online purchase by location 2017

This statistic depicts the share of different methods used by U.S. consumers to return an online purchase in 2017, broken down by whether the consumer lives in an urban, suburban or rural area. During the survey, 19 percent of respondents who lived in a rural area stated that they returned their online purchase in store.

Share of consumers returning an online purchase in the United States in 2017, by method and location

Mailed backReturned to storeScheduled pick-upRefunded with no return needed
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Release date

April 2018


United States

Survey time period

November 22 to November 29, 2017

Number of respondents

1,543 respondents

Age group

21 to 65 years old

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

Source does not indicate why some values do not total 100 percent.

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Statistics on "Reverse logistics"

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