Stage of the digital purchase process that makes digital buyers in the United States happiest as of May 2018

Best part of online shopping process according to U.S. online buyers 2017 This statistic presents the stage of the digital purchase process that makes digital buyers in the United States happiest. During the May 2018 survey, 43 percent of respondents stated that they were happiest when seeing their purchase as complete and confirmed.
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Share of respondents
Researching your options (e.g. comparing item on different sites)24%
Selecting your product on the website of your choice21%
Going through the checkout process9%
Seeing your purchase is complete and confirmed43%
Sharing your purchase with friends4%
Share of respondents
Researching your options (e.g. comparing item on different sites)24%
Selecting your product on the website of your choice21%
Going through the checkout process9%
Seeing your purchase is complete and confirmed43%
Sharing your purchase with friends4%
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Description Source More information
This statistic presents the stage of the digital purchase process that makes digital buyers in the United States happiest. During the May 2018 survey, 43 percent of respondents stated that they were happiest when seeing their purchase as complete and confirmed.
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Release date
June 2018
Region
United States
Survey time period
May 2018
Age group
18 years and older
Supplementary notes
Numbers may not add up to 100 percent due to rounding.

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