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Performance benefits from the use of customer analytics U.S. 2018

This statistic shows the performance enhancements resulting from the adoption of customer analytics in the United States as of March 2018. According to the source, 58 percent of respondents stated that their organization had seen significant increases in customer retention/loyalty as a result of using customer analytics.

Performance enhancements resulting from the use of customer analytics in the United States as of March 2018*

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Sources

Release date

July 2018

Region

United States

Survey time period

March 2018

Number of respondents

>560

Special properties

business leaders

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*This heading was phrased by the source as follows: "Percentage of respondents who say their organization had seen significant increases in the following performance areas as a result of their use of customer analytics."

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