Number of LinkedIn users in the Netherlands 2013-2020

The number of LinkedIn users in the Netherlands grew by roughly 70,000 to approximately 4.6 million people in 2020, an increase of about two percent. Among Millennials, LinkedIn was among the more popular social media platforms in the country.

LinkedIn had the highest reach on smartphone

LinkedIn had an online reach (the percentage of visitors that visited specific content at least once during a certain period) of 27.2 percent in the Netherlands in January 2019. This is a decrease when compared to the same period one year before. The highest reach was on smartphone: 16.2 percent or roughly 2.6 million devices.

Fake news on LinkedIn?

LinkedIn was considered an untrustworthy source of information in the Netherlands. Approximately eight percent of survey participants thought that LinkedIn posts were trustworthy, whereas 40 percent distrusted them. Compared to other social media, however, there were more respondents who had a neutral viewpoint or no opinion at all.

Total number of users of LinkedIn in the Netherlands from 2013 to 2020

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Sources

Release date

January 2020

Region

Netherlands

Survey time period

2013 to 2020

Number of respondents

N 2014 = 15,179; N 2015 = 10,395; N 2016=10,484; N 2017=8,194; N 2018=6,783; N 2019 = 7,012; N 2020 = 7,000

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The figures have been taken from several publications. Figures for years 2013 to 2017 were previously published by the source.

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." The sample is a representative reflection of the Dutch population of 15 years and older.

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