Mobile sales revenue share according to merchants worldwide 2013-2018

This statistic presents the share of total revenue from mobile sales channels according to merchants worldwide from 2013 to 2018. In 2013, only two percent of merchants worldwide reported to having more than 50 percent of their total revenue share generated from mobile sales channels, However, by 2018, this value had increased significantly and 17 percent of responding merchants now stated that they generated over half of their revenue via mobile. As of the most recent year, only 14 percent of merchants generated less than five percent of sales via mobile.

Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018

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Source

Release date

June 2018

Region

Worldwide

Survey time period

March 2018

Number of respondents

600 respondents

Special properties

online merchants

Supplementary notes

Nearly one-in-four merchants surveyed sell both digital and tangible goods online, while 40 percent sell digital goods exclusively and 37 percent only sell shippable goods. More than 60 percent of merchants sell shippable goods overall (with or without digital goods).
Values may not add up to 100 percent due to rounding.

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