Chinese consumer online entertainment satisfaction 2018, by needs

Consumer satisfaction with online entertainment contents and services in China as of June 2018, by type of needs

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Release date

July 2018

Region

China

Survey time period

June 2018

Number of respondents

3,122 respondents

Special properties

Consumers born after 1990

Method of interview

Online survey

Supplementary notes

Survey question:
"How strongly do you agree with the following statements?
- Online entertainment contents are rich so that I can easily find interesting contents for me;
- Online entertainment contents are high quality so that they can satisfy my needs;
- Online entertainment contents are creative so that they can satisfy my personal needs;
- Online entertainment contents are up-to-date so that they can satisfy my needs for new things;
- Online entertainment services are pretty good and I can pay for even better services."

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