Share of news consumers who use ad-blocking software in Australia 2016-2018

Published by
Christopher Hughes,
Apr 2, 2022
The statistic presents information about the share of news consumers who use ad-blocking software in Australia from 2016 to 2018. As of 2018, around 30 percent of respondents in Australia used advertisement blocking software.

Share of news consumers who use ad-blocking software in Australia from 2016 to 2018

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Release date

June 2019

Region

Australia

Survey time period

January to February 2018

Number of respondents

2,026 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: "Do you currently use software on any of your personal devices (e.g. laptop, smartphone etc.) that allows you to block adverts on the internet (e.g. Adblock Plus)?".

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