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Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018

Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018

by A. Guttmann, last edited Oct 10, 2018
Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018 This statistic presents the leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018. According to the findings, 32 percent of advertisers stated that their primary measurement of advanced TV effectiveness was advanced-targeted audience GRPs or impressions, beyond the scope of age and gender.
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Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018

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