Global smartphone unit shipments 2012-2022, by price category

In 2018, mid-tier smartphones were the highest selling price category worldwide. Out of more than 1.55 billion smartphones sold, nearly 520 million were mid-tier smartphones, surpassing the low-end category for the first time. As overall smartphone sales have been plateauing worldwide, the expansion of mid-tier and high-end devices contributes to the continual growth in global revenue from smartphone sales each year, reaching over 500 billion USD in 2018.

Smartphone price categories

  As the market shifts away from low-end smartphones, the average global selling price has now surpassed 300 U.S. dollars. Though a high price is not always the only indicator of a top-tier device, the high-end category consistently includes high-spec, well-known models such as the iPhone and Samsung Galaxy models. In contrast, the mid-tier category differs more by region, as a low-end phone in North America and Western Europe, for instance, might be considered mid-range in emerging economies with lower smartphone penetration.

Smartphone unit shipments by price category worldwide from 2012 to 2022

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

2012 to 2017

Supplementary notes

* Forecast

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Phablets"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.