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Expected discount on Black Friday by consumers in the Netherlands 2018

This statistic shows the answers to a survey question on how much discount consumers from the Netherlands expected on Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, Dutch consumers had high expectations of Black Friday: 85 percent of all respondents indicated they expected a discount of at least 20 percent.

How much discount do you expect on Black Friday?

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Release date

October 2018



Survey time period


Number of respondents

25,000 respondents

Special properties

consumer behavior on comparison website along with results of an online survey

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hoeveel korting verwacht je tijdens Black Friday?"

The source does not specify the data of survey. It mentioned, however, that there were 25,000+ respondents "within two weeks" (in Dutch: meer dan 25.000 respondenten binnen twee weken).

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Statistics on "E-commerce in the Netherlands"

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