Usage of social media to inspire purchases in Ireland 2017, by age

This statistic presents the share of consumers in selected age groups using social media to inspire purchases in the Republic of Ireland, according to survey conducted in Autumn/Winter 2017. The usage of social media for purchase inspiration decreases with age, with only 13 percent of those aged 65 years and older using the platforms, compared to 94 percent of 18 to 24 year olds.

Share of consumers using social media to inspire purchases in the Republic of Ireland in 2017, by age

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Source

Release date

March 2018

Region

Ireland

Survey time period

Autumn/Winter 2017

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

sample representative of age, gender, employment status, region and income.

Method of interview

Online survey

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