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Share of social media users in Finland 2018, by platform and frequency This statistic shows the result of a survey on social media usage in Finland in 2018, by platform and usage frequency. According to the survey, Facebook (including Facebook Messenger) was the most frequently used social media channel among Finns, with 38 percent of respondents using it several times a day. The second one was Whatsapp, followed by Instagram and YouTube. The most seldom used platform was Kik Messenger, with 92 percent of respondents not using the service at all.
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Several times a dayOne to two times a dayThree to seven times a weekOne to two times a weekLess than once a weekDon't use the service
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Several times a dayOne to two times a dayThree to seven times a weekOne to two times a weekLess than once a weekDon't use the service
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Description Source More information
This statistic shows the result of a survey on social media usage in Finland in 2018, by platform and usage frequency. According to the survey, Facebook (including Facebook Messenger) was the most frequently used social media channel among Finns, with 38 percent of respondents using it several times a day. The second one was Whatsapp, followed by Instagram and YouTube. The most seldom used platform was Kik Messenger, with 92 percent of respondents not using the service at all.
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Release date
May 2018
Region
Finland
Survey time period
March 6-10, 2018
Number of respondents
509 respondents
Age group
15-74 years
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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