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Monthly spending on K-pop worldwide 2018-2020

In a survey conducted in 18 countries in 2020, respondents stated that they spent an average of around 7.5 U.S. dollars on South Korean pop music (K-pop) content per month, a decrease from around 9.2 U.S. dollars in the previous year.

K-Pop consumption

Regarding the monthly spending on K-pop, consumers from the United Arab Emirates spent the most at around 36 U.S. dollars per month in 2019. The same survey in 2020 showed that the majority of K-Pop fans used YouTube for accessing K-Pop online, while Spotify was the second most popular online service for K-pop content. Due to the vast amount of content related to K-Pop, such as music videos, behind the scene videos, and more, K-pop fans usually spend a lot of time watching said content. The average time spent watching K-pop was highest among Indonesian fans, followed by Thai and Vietnamese consumers.

Fan culture and collecting

K-Pop content, especially CDs, usually has unique packaging which makes it attractive for consumers to buy and collect. A CD usually includes a photobook and a lot of freebies such as photocards or stickers. Since the albums often include only one photocard out of many, fans usually buy more copies to collect one of each member of the group. In some cases, idol groups release several versions of the same album with different photo concepts, so that avid collectors spend even more on K-Pop. One example is the top-selling physical album of 2020, ‘MAP OF THE SOUL: 7’ by the boy group BTS that came in four different versions.

Amount of money spent per month on South Korean pop music (K-pop) worldwide from 2018 to 2020

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Sources

Release date

January 2021

Region

Worldwide, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

4,695 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "How much did you spend for Korean cultural content?"

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Statistics on "K-pop and big 4 entertainment agencies in South Korea"

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