Monthly spending on K-pop worldwide 2018-2022

Amount of money spent per month on South Korean pop music (K-pop) worldwide from 2018 to 2022

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Release date

March 2023


Worldwide, South Korea

Survey time period

2018 to 2022

Number of respondents

12,511 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

There were 5,248 respondents in 2018.
There were 5,665 respondents in 2019.
There were 4,695 respondents in 2020.
There were 4,679 respondents in 2021.

Original question: "How much did you spend for Korean cultural content?"

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