Monthly spending on K-pop worldwide 2018-2019

According to a survey conducted in 17 countries in 2019, around 9.2 U.S. dollars were spent on South Korean pop music (K-pop) content per month, an increase from 4.9 U.S. dollars in the previous year. Around 84.6 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content.

Amount of money spent per month on South Korean pop music (K-pop) worldwide from 2018 to 2019

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Sources

Release date

February 2020

Region

Worldwide, South Korea

Survey time period

October 4 to October 20, 2019

Number of respondents

5,665 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "How much did you spend for Korean cultural content?"

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Statistics on "K-pop and big 4 entertainment agencies in South Korea"

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