Methods used by U.S. consumers to redeem coupons 2013

This statistic shows the methods used by U.S. consumers to redeem coupons in 2013. The survey revealed that 90 percent of respondents brought and used a paper coupon in-store.

In thinking about the coupons you have used over the past 90 days, which methods have you used to redeem your coupons?

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Release date

April 2013


United States

Survey time period

November 2012

Number of respondents

n = 1,000

Method of interview

Online survey

Supplementary notes

Have used a coupon within the last six months in one or more of the following channels QSR (Taco Bell, Ruby Tuesday, etc.), Specialty retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/grocery retailer (Kroger, Publix, etc.), Big Box retailer (Wal-Mart, Target, etc.), Drug store (Walgreens, Duane Reade, etc.), and department stores (Macy's, Sears, etc.).

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Statistics on "Digital coupons and deals"

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