Latin America: social media interactions share by platform 2016-2017

This statistic gives a breakdown of social media brand interactions in Latin America in 2016 and 2017, sorted by platform. In 2017, 20 percent of brand interactions occurred on Instagram, up from 13 percent a year earlier.

Distribution of social media brand interactions in Latin America in 2016 and 2017, by platform

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Sources

Release date

April 2018

Region

Central and South America

Survey time period

2016 and 2017

Special properties

interactions: reactions, comments, shares, retweets and likes.

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