- E-Commerce›
- B2C E-Commerce›
Biggest reasons for online shopping cart abandonment in the Netherlands 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Biggest reasons for online shopping cart abandonment in the Netherlands 2018
Why do you abandon an online shopping cart?
This statistic shows the results of a survey in which consumers in the Netherlands listed the eight biggest reasons for online shopping cart abandonment in 2018. The source mentions that the biggest improvements were to be gained in the delivery process, as 55 percent of Dutch online shoppers mentioned they would cancel their online purchase if they found out that delivery costs were higher than expected.
In the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for Zalando.nl. H&M's hm.com, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.
Why do you abandon an online shopping cart?
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the results of a survey in which consumers in the Netherlands listed the eight biggest reasons for online shopping cart abandonment in 2018. The source mentions that the biggest improvements were to be gained in the delivery process, as 55 percent of Dutch online shoppers mentioned they would cancel their online purchase if they found out that delivery costs were higher than expected.
In the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for Zalando.nl. H&M's hm.com, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.
Show moreIn the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for Zalando.nl. H&M's hm.com, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2018
- Region
- Netherlands
- Survey time period
- 2018
- Special properties
- online shoppers
- Supplementary notes
-
This question was phrased by the source as follows: "Waarom verlaat u een online winkelwagen?" (in English: Why do you abandon an online shopping cart?).
Multiple answers were possible. The source does not mention the total number of respondents.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2018
More information
- Region
- Netherlands
- Survey time period
- 2018
- Special properties
- online shoppers
- Supplementary notes
-
This question was phrased by the source as follows: "Waarom verlaat u een online winkelwagen?" (in English: Why do you abandon an online shopping cart?).
Multiple answers were possible. The source does not mention the total number of respondents.
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "B2C E-commerce in the Netherlands"
- Market overview
The most important statistics
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2018 (in million units)Number of online purchases quarterly in the Netherlands 2015-2018
- Percentage change on previous year of turnover of retail trade internet sales in the Netherlands from June 2017 to June 2018Turnover change internet sales in the Netherlands 2017-2018
- Index of turnover change of retail trade internet sales in the Netherlands from 1st quarter 2014 to 2nd quarter 2017Index turnover change of retail internet sales in the Netherlands 2014-2017
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)Market size of e-commerce in the Netherlands 2005-2018
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)Number of online orders in the Netherlands 2009-2017
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by deviceDistribution of online sales in the Netherlands 2015-2018, by device
- Online consumers
The most important statistics
- Number of online shoppers in the Netherlands from 2012 to 2016 (in millions)Number of e-shoppers in the Netherlands 2012-2016
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by ageShare of individuals who shop online in the Netherlands 2012-2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by genderShare of individuals who shop online in the Netherlands 2012-2018, by gender
- Distribution of online shopping frequency in the Netherlands in 2018, by genderOnline shopping frequency in the Netherlands 2018, by gender
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchaseShare of individuals who shop online in the Netherlands 2012-2018, by latest order
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education levelShare of individuals who shop online in the Netherlands 2012-2018, by education level
- Share of internet users who shop online in the Netherlands from 2012 to 2016, by shopping frequencyShare of internet users who shop online in the Netherlands 2012-2016, by frequency
- Online shopping behaviour
The most important statistics
- Which goods or services have you ordered online in the previous 12 months?*Share of individuals shopping online in the Netherlands 2012-2018, by order type
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*E-commerce share of retail sales in the Netherlands 2018-2023, by product category
- Which types of products have you returned in the past year?Ranking of product types returned in the Netherlands 2018
- How much was the total amount you spent on online purchases in the last 3 months?*Share of individuals who shop online in the Netherlands 2012-2018, by expenditure
- Which of the following methods do you prefer to use when you pay for a product you have bought online?Leading payment methods for online shopping in the Netherlands 2016-2018
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018Number of payments with iDEAL in the Netherlands 2006-2018
- Type of online purchases by individuals in the Netherlands in 2018, by ageType of online purchases by individuals in the Netherlands 2018, by age
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*Online shopping frequency in the last 3 months in the Netherlands 2018, by age group
- E-retailers
The most important statistics
- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)Ranking of online retailers based on revenue in the Netherlands 2015-2017
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platformRanking of online sharing platforms based on user penetration in the Netherlands 2018
- Supermarkets with the highest market share for online grocery shopping in the Netherlands from 2015 to 2018Leading online supermarkets in the Netherlands, by market share 2015-2018
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branchCompany websites with order or booking possibility the Netherlands 2017, by branch
- Number of web shops and mail order companies in the Netherlands from 2007 to 2018Number of web shops in the Netherlands from 2007-2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales valueShare of companies using e-commerce for sales in the Netherlands 2016, by sales value
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile retail conversion rate France 2015, by website quality
- Global online purchase intention rates 2014, by product category
- MEA: online browse and purchase intention rates 2014, by product category
- Survey on popular online shops in Sweden 2017
- North America: online browse and purchase intention rates 2014, by product category
- Indonesia: online purchase intention rates 2014, by product category
- Survey on popular online shops in Norway 2017
- Online shopping device usage worldwide 2014, by region
- Middle East & Africa: number of digital buyers 2014-2019
- Online shopper growth in European countries 2011-2012
Studies
- Cross-border online shopping in Belgium
- Online shopping behavior in the United States
- Cross-border online shopping in the Netherlands
- E-commerce in the Nordics
- E-commerce worldwide
- E-commerce in China
- E-commerce in the United States
- E-commerce in India
- E-commerce in Canada
- E-commerce in Indonesia
- E-commerce in Colombia
- E-commerce in Taiwan
- E-commerce in Latin America
- E-commerce in Italy
- Fashion e-commerce in the United States
Statistics on "B2C E-commerce in the Netherlands"
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2018 (in million units)
- Percentage change on previous year of turnover of retail trade internet sales in the Netherlands from June 2017 to June 2018
- Index of turnover change of retail trade internet sales in the Netherlands from 1st quarter 2014 to 2nd quarter 2017
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by device
- Number of online shoppers in the Netherlands from 2012 to 2016 (in millions)
- Share of individuals who shop online in the Netherlands from 2012 to 2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by gender
- Distribution of online shopping frequency in the Netherlands in 2018, by gender
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education level
- Share of internet users who shop online in the Netherlands from 2012 to 2016, by shopping frequency
- Which goods or services have you ordered online in the previous 12 months?*
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*
- Which types of products have you returned in the past year?
- How much was the total amount you spent on online purchases in the last 3 months?*
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018
- Type of online purchases by individuals in the Netherlands in 2018, by age
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*
- Did you order or purchase goods online from the Netherlands or from other countries?*
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*
- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platform
- Supermarkets with the highest market share for online grocery shopping in the Netherlands from 2015 to 2018
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branch
- Number of web shops and mail order companies in the Netherlands from 2007 to 2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales value
- Conversion rate of online retail websites in France in Q2 2015, by the level of optimization of the website *
- Global average online purchase intention rates in 2011 and 2014, by product category
- Average online browsing and purchase intention rates in Middle East and Africa as of 1st quarter 2014, by product category
- Last time you shopped online, did you buy from any of these webshops?
- Average online browsing and purchase intention rates in North America as of 1st quarter 2014, by product category
- Average online purchase intention rates of digital consumers in Indonesia in 2014, by product category
- Last time you shopped online, did you buy from any of these webshops?
- Devices used most frequently for online shopping according to global online shoppers as of 1st quarter 2014, by region
- Number of digital buyers in the Middle East and Africa from 2014 to 2019 (in millions)
- Online shopper growth in selected European countries between 2nd quarter 2011 and 4th quarter 2012
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.