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Biggest reasons for online shopping cart abandonment in the Netherlands 2018

This statistic shows the results of a survey in which consumers in the Netherlands listed the eight biggest reasons for online shopping cart abandonment in 2018. The source mentions that the biggest improvements were to be gained in the delivery process, as 55 percent of Dutch online shoppers mentioned they would cancel their online purchase if they found out that delivery costs were higher than expected.

In the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for H&M's, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.

Why do you abandon an online shopping cart?

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Release date

August 2018



Survey time period


Special properties

online shoppers

Supplementary notes

This question was phrased by the source as follows: "Waarom verlaat u een online winkelwagen?" (in English: Why do you abandon an online shopping cart?).

Multiple answers were possible. The source does not mention the total number of respondents.

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Statistics on "E-commerce in the Netherlands"

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