Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Most popular goods purchased online in Great Britain 2020

Published by Daniela Coppola, Nov 8, 2021
In the UK, 55 percent of the population shop online and the consumers’ favorite item to buy online were clothes and sports goods. According to the 2020 results of an annual interview conducted by the Office for National Statistics, 32 percent of individuals in the United Kingdom (UK) purchased deliveries from restaurants, fast-food chains or catering services. Services and products least popular with online consumers were bicycles, mopeds, cars or other spare parts, which only less than 10 percent of households choose to purchase online.

Retail shopping online

In the UK’s highly mature e-commerce market, one prominent sector where online flourishes is retail. As of 2018, online accounted for more than 20 percent of all retail industry sales in the United Kingdom. Clothing and footwear items proved their popularity with consumers yet again and displayed the highest growth in online sales as recently as June 2019.

Shopping online on smartphones

With rapid changes in the ways that individuals integrate online into their lives, online shopping changes patterns as well. More and more smartphone owners seem to be using their devices for buying goods online. According to Ipsos Media’s tech tracker surveys, 44 percent of consumers were shopping online via their smartphones in the first quarter of 2019.

Goods and services ranked by share of individuals who purchased online in Great Britain in 2020

Loading statistic...

© Statista 2022
You need to log in to download this statistic
Register for free
Already a member?
Log in
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2020

Region

United Kingdom (Great Britain)

Survey time period

2020

Number of respondents

1,800**

Age group

16 years and older

Special properties

bought within the last 12 months.

Method of interview

Online interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Internet industry in the United Kingdom (UK)"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Internet industry in EuropeInternet usage worldwideOnline gamingDigital advertising in the U.S.E-commerce in the United Kingdom (UK)
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu