This statistic displays the results of a survey ranking types of good and services by the share of respondents who purchased them online in Great Britain in 2017. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. The ranking resulted from the share of households which purchased a type of goods or service within the last 12 months of sampling. The most popular type of goods was clothes and sporting goods with 56 percent of responding households having purchased these. These were followed by 50 percent of households having purchased household goods such as furniture, toys etc. last in the ranking came E-learning material with eight percent. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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Most popular goods purchased online in Great Britain 2017
Goods and services ranked by share of individuals who purchased online in Great Britain in 2017
This statistic displays the results of a survey ranking types of good and services by the share of respondents who purchased them online in Great Britain in 2017. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. The ranking resulted from the share of households which purchased a type of goods or service within the last 12 months of sampling. The most popular type of goods was clothes and sporting goods with 56 percent of responding households having purchased these. These were followed by 50 percent of households having purchased household goods such as furniture, toys etc. last in the ranking came E-learning material with eight percent. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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| Share of respondents | |
|---|---|
| Clothes or sports goods | 56% |
| Household goods (eg furniture, toys etc) | 50% |
| Holiday accommodation | 44% |
| Travel arrangements (eg transport tickets, car hire) | 40% |
| Tickets for events | 37% |
| Films, music (including downloads) | 34% |
| Books, magazines, newspapers (including e-books and downloads) | 29% |
| Food or groceries | 26% |
| Electronic equipment (including cameras) | 25% |
| Video games software, other computer software and upgrades (including downloads) | 24% |
| Telecommunication services | 20% |
| Computer hardware | 15% |
| Medicine | 12% |
| E-learning material | 8% |
| Share of respondents | |
|---|---|
| Clothes or sports goods | 56% |
| Household goods (eg furniture, toys etc) | 50% |
| Holiday accommodation | 44% |
| Travel arrangements (eg transport tickets, car hire) | 40% |
| Tickets for events | 37% |
| Films, music (including downloads) | 34% |
| Books, magazines, newspapers (including e-books and downloads) | 29% |
| Food or groceries | 26% |
| Electronic equipment (including cameras) | 25% |
| Video games software, other computer software and upgrades (including downloads) | 24% |
| Telecommunication services | 20% |
| Computer hardware | 15% |
| Medicine | 12% |
| E-learning material | 8% |
© Statista 2018
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This statistic displays the results of a survey ranking types of good and services by the share of respondents who purchased them online in Great Britain in 2017. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. The ranking resulted from the share of households which purchased a type of goods or service within the last 12 months of sampling. The most popular type of goods was clothes and sporting goods with 56 percent of responding households having purchased these. These were followed by 50 percent of households having purchased household goods such as furniture, toys etc. last in the ranking came E-learning material with eight percent. The share of people who purchased clothes and sporting goods has been increasing in recent years similar to the share of people purchasing household goods. Further information on e-commerce in the United Kingdom and online shopping can be found in the Dossier: Online shopping in the United Kingdom.
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- Show publisher information
- Release date
- August 2017
- Region
- Great Britain
- Survey time period
- 2017
- Number of respondents
- 1,800**
- Age group
- 16 years and older
- Special properties
- bought within the last 12 months.
- Method of interview
- Online interview
- Supplementary notes
-
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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Statistics on "Internet industry in the United Kingdom (UK)"
- Market overview
The most important statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2016 (in billion GBP)E-commerce sales via website in the United Kingdom (UK) 2012-2016, by B2B and B2C
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)E-commerce sales in the United Kingdom (UK) 2016, by B2B, B2C and business size
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to June 2017 (in million GBP)Internet retail: monthly sales value in the United Kingdom (UK) 2013-2017
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to June 2017*Internet share of retail sales monthly in the United Kingdom (UK) 2014--2017
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sectorShare of revenue from digital channels in Great Britain in 2015 & 2020, by sector
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2017, by sector
- Digital publishing revenue in the United Kingdom (UK) from 2015 to 2021 (in million U.S. dollars)Digital Market Outlook: e-publishing revenue in the UK 2015-2021
- eServices revenue in the United Kingdom (UK) from 2016 to 2022, by category (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022, by category
- Online retail
The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2017
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018Online share of retail sales in the United Kingdom (UK) 2011-2018
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to June 2017 (in million GBP)*Internet retail sales value: average weekly value per month in the UK 2013-2017
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to June 2017*Internet share of retail sales monthly in the United Kingdom (UK) 2014--2017
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2017Most popular goods purchased online in Great Britain 2017
- Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016Mobile share of online sales in the UK Q1 2010-Q1 2016
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by digital and physical format (in million GBP)Entertainment retail sales in the United Kingdom (UK) 2011-2017, by format
- Online advertising
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2016 (in billion GBP)Digital advertising spending in the United Kingdom (UK) 2008-2016
- Distribution of online advertising spending in the United Kingdom from 2010 to 2016, by formatDistribution of online advertising spending in the UK 2010-2016, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2016, by format (in million GBP)Digital advertising spending in the UK 2008-2016, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 1st half 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2017 (in million GBP)Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2016 vs. 4th quarter 2015, by formatDigital publisher advertising revenue growth in the UK Q4 2016, by format
- Publishing
The most important statistics
- Digital publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2015 to 2021, by format (in U.S. dollars)Digital Market Outlook: e-publishing ARPU in the UK 2015-2021, by format
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by formatDigital Market Outlook: e-publishing revenue change in the UK 2016-2021, by format
- Digital publishing user penetration rate in the United Kingdom (UK) from 2015 to 2021, by formatDigital Market Outlook: e-publishing user penetration UK 2015-2021, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017Reading frequency of digital newspapers in the United Kingdom (UK) 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017Reading frequency of digital magazines in the United Kingdom (UK) 2017
- Number of individuals reached by magazines in Great Britain (UK) from October 2016 to September 2017, by platform* (in 1,000 individuals)Magazine monthly audience size in Great Britain (UK) 2017, by platform
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and freeOnline magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2016 (in million GBP)Digital book sales revenue in the United Kingdom (UK) 2008-2016
- Digital Entertainment
The most important statistics
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2017, by sector
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sectorDigital revenue share of media and entertainment companies in the UK 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2016, by sector and sales channel (in million GBP)Entertainment retail sales revenue in the UK 2013-2016, by sector and sales channel
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2017 (in million GBP)Digital video game sales revenue in the United Kingdom (UK) 2011-2017
- Share of music industry revenue from digital music in the United Kingdom (UK) from 2009 to 2016Digital share of music industry revenue in the United Kingdom (UK) 2009-2016
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)Digital music industry revenue in the United Kingdom (UK) 2009-2016
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital music revenue in the UK 2016-2022, by format
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)Online TV revenues in the United Kingdom (UK) 2009-2015, by source
- eServices
The most important statistics
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022
- eServices revenue in the United Kingdom (UK) from 2016 to 2022, by category (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022, by category
- Number of eServices users in the United Kingdom (UK) from 2016 to 2022 (in millions)Digital Market Outlook: eServices users in the UK 2016-2022
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020Digital Market Outlook: eServices usage penetration in the UK 2014-2020
- eServices average revenue per user (ARPU) in the United Kingdom (UK) from 2014 to 2020 (in U.S. dollars)Digital Market Outlook: eServices ARPU in the UK 2014-2020
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2015 to 2021 (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2015-2021
- Event tickets revenue in the eServices market in the United Kingdom (UK) from 2015 to 2021, by segment (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2015-2021, by segment
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)DMO: eServices mobility tickets & services revenue in the UK 2015-2021
- Paid Content
The most important statistics
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2017Leading digital content services ranked by usage in the United Kingdom (UK) 2017
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by typeDistribution of paid and free digital content consumed in the UK in 2017, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by type (in million files)Volume of paid and free digital content consumed in the UK in 2017, by type
- Are you aware of the following online services?Digital content services ranked by awareness in the United Kingdom as of May 2017
- Have you consumed any paid digital media content in the past three months?Consumption of paid digital media content in the United Kingdom (UK) 2017, by type
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?Leading online services used for music consumption in the UK 2017
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016Leading video streaming online services ranked by reach in the UK 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?Paying for digital news in the United Kingdom (UK) 2012-2017
- Travel
The most important statistics
- Online travel booking segment revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: online travel booking revenue in the UK 2016-2022
- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)Digital travel bookers in the United Kingdom 2011-2017
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)Digital travel researchers in the United Kingdom 2011-2017
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible hotel websites in natural search results in the UK in January 2016
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible flight booking sites in natural search in the UK in January 2016
- Social Networks
The most important statistics
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019Forecast of social network user penetration in the United Kingdom (UK) 2015-2019
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2017UK: active social media and mobile social media users 2017
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to February 2017*Reach of selected social networking websites in the Great Britain 2014-2017
- Social network market share held by Facebook in the United Kingdom (UK) from January 2015 to January 2018Facebook's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by Twitter in the United Kingdom (UK) from May 2015 to January 2018Twitter's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to January 2018StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018
- Social network market share held by Reddit in the United Kingdom (UK) from January 2015 to January 2018Reddit: market share of social networks in the United Kingdom (UK) 2015-2018
- Social network market share held by Pinterest in the United Kingdom (UK) from January 2015 to January 2018Pinterest: social network market share in the United Kingdom (UK) 2015-2018
Popular Related Keywords
- products
- e-commerce
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- Show more
- software
- internet usage
- internet
- video films
- online media
- household goods
- goods
- user behaviour
- online usage
- online purchase
- purchases
- services
- clothes shopping
- e-Learning
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- internet usage rate
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