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Most popular goods purchased online in Great Britain 2018
Most popular goods purchased online in Great Britain 2018
Goods and services ranked by share of individuals who purchased online in Great Britain in 2018
by Tugba Sabanoglu,
last edited
Sep 2, 2019
In the UK, close to 80 percent of the population shop online and the consumers’ favorite item to buy online were clothes and sports goods. According to the 2018 results of an annual interview conducted by the Office for National Statistics, more than 40 percent of individuals in the United Kingdom (UK) purchased holiday accommodation, household goods and clothing items online. Services and products least popular with online consumers were medicine, computer hardware and telecommunication services, which only less than 20 percent of households choose to purchase online.
Retail shopping online
In the UK’s highly mature e-commerce market, one prominent sector where online flourishes is retail. As of 2018, online accounted for more than 20 percent of all retail industry sales in the United Kingdom. Clothing and footwear items proved their popularity with consumers yet again and displayed the highest growth in online sales as recently as June 2019.
Shopping online on smartphones
With rapid changes in the ways that individuals integrate online into their lives, online shopping changes patterns as well. More and more smartphone owners seem to be using their devices for buying goods online. According to Ipsos Media’s tech tracker surveys, 44 percent of consumers were shopping online via their smartphones in the first quarter of 2019.Goods and services ranked by share of individuals who purchased online in Great Britain in 2018
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| Share of respondents | |
|---|---|
| Clothes or sports goods | 55% |
| Household goods (eg furniture, toys etc) | 48% |
| Holiday accommodation | 42% |
| Travel arrangements (eg transport tickets, car hire) | 40% |
| Tickets for events | 39% |
| Films, music (including downloads) | 34% |
| Books, magazines, newspapers (including e-books and downloads) | 31% |
| Food or groceries | 28% |
| Electronic equipment (including cameras) | 27% |
| Video games software, other computer software and upgrades (including downloads) | 22% |
| Telecommunication services | 19% |
| Computer hardware | 13% |
| Medicine | 12% |
| E-learning material | 10% |
| Share of respondents | |
|---|---|
| Clothes or sports goods | 55% |
| Household goods (eg furniture, toys etc) | 48% |
| Holiday accommodation | 42% |
| Travel arrangements (eg transport tickets, car hire) | 40% |
| Tickets for events | 39% |
| Films, music (including downloads) | 34% |
| Books, magazines, newspapers (including e-books and downloads) | 31% |
| Food or groceries | 28% |
| Electronic equipment (including cameras) | 27% |
| Video games software, other computer software and upgrades (including downloads) | 22% |
| Telecommunication services | 19% |
| Computer hardware | 13% |
| Medicine | 12% |
| E-learning material | 10% |
© Statista 2019
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Source: Office for National Statistics (UK)
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by Tugba Sabanoglu,
last edited
Sep 2, 2019
In the UK, close to 80 percent of the population shop online and the consumers’ favorite item to buy online were clothes and sports goods. According to the 2018 results of an annual interview conducted by the Office for National Statistics, more than 40 percent of individuals in the United Kingdom (UK) purchased holiday accommodation, household goods and clothing items online. Services and products least popular with online consumers were medicine, computer hardware and telecommunication services, which only less than 20 percent of households choose to purchase online.
Retail shopping online
In the UK’s highly mature e-commerce market, one prominent sector where online flourishes is retail. As of 2018, online accounted for more than 20 percent of all retail industry sales in the United Kingdom. Clothing and footwear items proved their popularity with consumers yet again and displayed the highest growth in online sales as recently as June 2019.
Shopping online on smartphones
With rapid changes in the ways that individuals integrate online into their lives, online shopping changes patterns as well. More and more smartphone owners seem to be using their devices for buying goods online. According to Ipsos Media’s tech tracker surveys, 44 percent of consumers were shopping online via their smartphones in the first quarter of 2019.- Source
- Office for National Statistics (UK)
- Show further sources information
- Show publisher information
- Release date
- August 2018
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2018
- Number of respondents
- 1,800**
- Age group
- 16 years and older
- Special properties
- bought within the last 12 months.
- Method of interview
- Online interview
- Supplementary notes
-
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
Free access to basic statistics
Source
- Source
- Office for National Statistics (UK)
- Show further sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2018
- Number of respondents
- 1,800**
- Age group
- 16 years and older
- Special properties
- bought within the last 12 months.
- Method of interview
- Online interview
- Supplementary notes
-
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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Statistics on "Internet industry in the United Kingdom (UK)"
- Market overview
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- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sectorShare of revenue from digital channels in Great Britain in 2015 & 2020, by sector
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- Forecast of ePublishing revenue by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollar)Forecast of ePublishing revenue by segment in the United Kingdom 2017-2023
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The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2017
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The most important statistics
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The most important statistics
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Statistics on "Internet industry in the United Kingdom (UK)"
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2016 to February 2019 (in million GBP)
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from January 2016 to May 2019*
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sector
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)
- Forecast of ePublishing revenue by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollar)
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018
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- Goods and services ranked by share of individuals who purchased online in Great Britain in 2018
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by digital and physical format (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)
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- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017
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- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and free
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- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2018
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