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Italy: share of companies doing storytelling on Facebook 2017, by type

This statistic depicts the share of companies doing storytelling on Facebook in Italy in 2017, by type of strategy. According to survey results, within storytelling actions where communication was focused on the products, 82 percent of companies used pictures and links.

Share of companies doing storytelling on Facebook in Italy in 2017, by type of strategy

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Source

Release date

January 2018

Region

Italy

Survey time period

January and February 2017

Number of respondents

310 respondents

Special properties

companies

Supplementary notes

The source does not specify the methodology.

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