Most popular brands advertising at Super Bowl U.S. 2023

According to a survey conducted among adults in the United States between January and February 2023, M&Ms was the most popular brand running an ad at Super Bowl LVII, with a net favorability rating of 78. Doritos followed with a net favorability rating of 75, while Pringles completed the top three with a rating of 70. Snack brands dominated the ranking, nabbing four top five spots, while seven of the top 10 brands functioned within the broader food and beverage category.

Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating

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Release date

February 2023

More information

Region

United States

Survey time period

January 31 and February 1, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Net favorability rating equals to the share of respondents with a favorable opinion minus the share with an unfavorable opinion.
Survey only includes brands confirmed to be advertising at Super Bowl LVII as of January 30, 2023.

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