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Positive impact of AI use in e-mail marketing in the U.S. 2018
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Positive impact of AI use in e-mail marketing in the U.S. 2018
Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
by A. Guttmann,
last edited
Jan 23, 2019
The statistic presents information on the positive effect of artificial intelligence (AI) use n e-mail marketing according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization said their revenue increased by 41 percent, and CTR was higher by 13.44 percent.
Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
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by A. Guttmann,
last edited
Jan 23, 2019
The statistic presents information on the positive effect of artificial intelligence (AI) use n e-mail marketing according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization said their revenue increased by 41 percent, and CTR was higher by 13.44 percent.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- Fabruary 2018
- Number of respondents
- 401 respondents
- Special properties
- among marketers using AI in e-mail personalization
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- Fabruary 2018
- Number of respondents
- 401 respondents
- Special properties
- among marketers using AI in e-mail personalization
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Marketers using individualized e-mail experiences in the U.S. 2018, by industry
- North America: e-mail marketing tactics 2016
- North America: effective e-mail marketing triggers 2016
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Retail e-mail marketing consumers in the U.S. 2014
- Consumer perception of e-mail advertising in the U.S. 2010-2014
- Italy: click-through rate of DEM e-mails 2018, by B2C industry
- Italy: click-through rate of DEM e-mails 2018, by B2B industry
- Italy: opening rate of DEM e-mails 2018, by B2B industry
- Italy: average E-mail marketing benchmarks H1 2018
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Canada reasons for subscribing to brand e-mails 2014
- Gmail read rates 2016, by tab
- Italy: customer reaction to direct e-mail marketing 2018, by type of company
- Global e-mail forward-to-open rate 2015, by audience size
- Share of U.S. adults buying from firms raising gun violence ads in 2019, by ethnicity
- Advertising reach in Belgium 2017, by medium type
- Canada marketing e-mail open rates 2009-2014
- Australia: ad recall 2015, by channel
Studies
- E-mail marketing
- AI use in marketing
- Marketing personalization
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- The Power Of Me
- 2019 Trends in Personalization
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- 2018 Trends in Personalization
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Sweden
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Share of marketers using individualized e-mail experiences in the United States as of April 2019, by industry
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Most effective triggers in e-mail marketing in North America as of September 2016
- Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry
- Retail e-mail marketing consumers in the United States as of December 2014, by age and gender
- Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014
- Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2018, by B2C (business to consumer) industry
- Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2018, by B2B (business to business) industry
- Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2018, by B2B (business to business) industry
- Average E-mails marketing benchmarks in Italy in 1st quarter 2018
- E-mail marketing performance metrics in selected countries in Asia Pacific in 1st quarter 2015
- Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015
- Leading reasons why consumers in Canada subscribed to brand e-mails in 2014
- Gmail read rates worldwide from October 20 to 27, 2016, by tab
- KPIs of customer reaction to direct e-mail marketing from companies in Italy in 2018, by type of company
- Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size
- Share of U.S. adults willing to purchase products from companies using advertising to raise issues of gun violence in the United States as of April 2019, by ethnicity
- Advertising reach in Belgium in 2017, by medium type*
- Marketing e-mail open rates in Canada from 2009 to 2014
- Where do you remember seeing/hearing advertising for this product/offer first?
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