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Positive impact of AI use in e-mail marketing in the U.S. 2018

Published by Valentina Dencheva, Jan 6, 2023
The statistic presents information on the positive effect of artificial intelligence (AI) use n e-mail marketing according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization said their revenue increased by 41 percent, and CTR was higher by 13.44 percent.

Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018

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Release date

September 2018

Region

United States

Survey time period

Fabruary 2018

Number of respondents

401 respondents

Special properties

among marketers using AI in e-mail personalization

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Statistics on " Email marketing worldwide "

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Statistics on Email marketing worldwide

Overview

4

Usage

7

Metrics

8

Effectiveness & ROI

5

Software & service providers

4

Consumers

7

Further related statistics

17

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing technologyMarketing personalization worldwide
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