White rum consumption frequency millennials Germany 2020

This statistic shows the results of a survey conducted in Germany regarding white rum consumption frequency among millennials in 2020. That year, only 0.9 percent of millennials aged 25 to 30 drank white rum roughly once a week.

Frequency of white rum consumption among millennials in Germany in 2020, compared to the population

Characteristic	Millennials (25 to 30 years)	Millennials (31 to 39 years)	Millennials total (25-39 years)	total population
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Release date

November 2020

More information

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The term "millennials" refers to the age of the respondents, who were between 18 and 35 years old during the survey period.

Information on the sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group '"millennials (18 to 25 years old)":
Projection to 7.19 million people.

Information on the target group "millennials (26 to 35 years old)"
Projection to 10.42 million people.

Further information on the method can be found here.

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