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U.S. Facebook usage reasons 2018
U.S. Facebook usage reasons 2018
Reasons for being on Facebook according to adults in the United States as of April 2018
by J. Clement,
last edited
Feb 20, 2019
This statistic presents the reasons for being on Facebook according to adults in the United States as of April 2018. According to the findings, 53.06 percent of respondents stated that their primary reason for being on Facebook was to keep up with friends that they had lost touch with, while 19.61 percent of respondents reported that their reason was to stay in touch with a friend or loved one who didn't live in the area.
Reasons for being on Facebook according to adults in the United States as of April 2018
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| Share of respondents | |
|---|---|
| To keep up with friends I had lost touch with | 53.06% |
| To keep an eye on what my kids are posting | 47.85% |
| To stay in touch with a friend or loved on who does not live in area | 19.61% |
| To promote my brand, product, or service | 18.59% |
| Never really thought that much about why I'm on Facebook | 16.21% |
| To use Facebook messenger | 13.72% |
| To use Facebook groups | 12.13% |
| For a family members sports club | 9.18% |
| Because I am bored | 8.62% |
| Other | 2% |
| Share of respondents | |
|---|---|
| To keep up with friends I had lost touch with | 53.06% |
| To keep an eye on what my kids are posting | 47.85% |
| To stay in touch with a friend or loved on who does not live in area | 19.61% |
| To promote my brand, product, or service | 18.59% |
| Never really thought that much about why I'm on Facebook | 16.21% |
| To use Facebook messenger | 13.72% |
| To use Facebook groups | 12.13% |
| For a family members sports club | 9.18% |
| Because I am bored | 8.62% |
| Other | 2% |
© Statista 2019
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by J. Clement,
last edited
Feb 20, 2019
This statistic presents the reasons for being on Facebook according to adults in the United States as of April 2018. According to the findings, 53.06 percent of respondents stated that their primary reason for being on Facebook was to keep up with friends that they had lost touch with, while 19.61 percent of respondents reported that their reason was to stay in touch with a friend or loved one who didn't live in the area.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- April 2018
- Number of respondents
- 983 respondents
- Supplementary notes
-
Question: "What would you say are your main motivations for being on Facebook. Please select all that apply. If no answer options reflect your motivations please write them in the text box labeled "other.""
Source did not specify the age range of respondents that were surveyed.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- April 2018
- Number of respondents
- 983 respondents
- Supplementary notes
-
Question: "What would you say are your main motivations for being on Facebook. Please select all that apply. If no answer options reflect your motivations please write them in the text box labeled "other.""
Source did not specify the age range of respondents that were surveyed.
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Statistics on "Facebook usage in the United States"
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- Number of monthly active Facebook users in the United States and Canada as of 1st quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Facebook's global revenue as of 1st quarter 2019 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2019
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 1st quarter 2019, by segment (in million U.S. dollars)Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
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- Marketing and advertising
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Studies
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Statistics on "Facebook usage in the United States"
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 1st quarter 2019 (in millions)
- Facebook's global revenue as of 1st quarter 2019 (in million U.S. dollars)
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- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
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- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
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- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
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- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular online video properties in the United States as of March 2019, ranked by unique viewers (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
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- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
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- Percentage of teenagers in the United States who use Facebook as of April 2018, by age group
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- Most used social media platforms of teenagers in the United States as of April 2018, by age group
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- Reasons for being on Facebook according to adults in the United States as of April 2018
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- Online environments where cyber bullying victims in the United States have been harassed as of December 2018
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- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age group
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018
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- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
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- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group
- Year-on-year referral traffic growth of leading social networks in the United States as of 1st quarter 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
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- Reasons for Facebook usage according to users worldwide as of 2nd quarter 2015
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