U.S. Facebook usage reasons 2018

Reasons for being on Facebook according to adults in the United States as of April 2018

U.S. Facebook usage reasons 2018 This statistic presents the reasons for being on Facebook according to adults in the United States as of April 2018. According to the findings, 53.06 percent of respondents stated that their primary reason for being on Facebook was to keep up with friends that they had lost touch with, while 19.61 percent of respondents reported that their reason was to stay in touch with a friend or loved one who didn't live in the area.
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Reasons for being on Facebook according to adults in the United States as of April 2018

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Share of respondents
To keep up with friends I had lost touch with53.06%
To keep an eye on what my kids are posting47.85%
To stay in touch with a friend or loved on who does not live in area19.61%
To promote my brand, product, or service18.59%
Never really thought that much about why I'm on Facebook16.21%
To use Facebook messenger13.72%
To use Facebook groups12.13%
For a family members sports club9.18%
Because I am bored8.62%
Other2%
Share of respondents
To keep up with friends I had lost touch with53.06%
To keep an eye on what my kids are posting47.85%
To stay in touch with a friend or loved on who does not live in area19.61%
To promote my brand, product, or service18.59%
Never really thought that much about why I'm on Facebook16.21%
To use Facebook messenger13.72%
To use Facebook groups12.13%
For a family members sports club9.18%
Because I am bored8.62%
Other2%
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This statistic presents the reasons for being on Facebook according to adults in the United States as of April 2018. According to the findings, 53.06 percent of respondents stated that their primary reason for being on Facebook was to keep up with friends that they had lost touch with, while 19.61 percent of respondents reported that their reason was to stay in touch with a friend or loved one who didn't live in the area.
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Release date
January 2019
Region
United States
Survey time period
April 2018
Number of respondents
983 respondents
Supplementary notes
Question: "What would you say are your main motivations for being on Facebook. Please select all that apply. If no answer options reflect your motivations please write them in the text box labeled "other.""
Source did not specify the age range of respondents that were surveyed.
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