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Number of U.S. independent creators earning income on online platforms 2016-2017

Number of independent creators from the United States earning income on the selected online platforms platforms in 2016 and 2017

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Release date

February 2019


United States

Survey time period

2016 and 2017

Supplementary notes

According to the source, "Given the availability of data, we assume for purposes of this analysis that each account, channel, or store on the nine platforms is affiliated with only one creator, when multiple creators are involved in many cases. This further understates the number of creators. The data also limit our analysis of creators’ earnings to the most prominent source of their earnings on each platform. In many cases, creators earn income in multiple ways, including website ads, sponsorships and influencer compensation, revenue from social media traffic, gifts from fans and direct sales."

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