Traditional media is slowly fading in the PhilippinesAs more applications have been created, used and accessed online, delivering mass media communications have become easier. Various platforms and channels have provided many Filipinos the latest news and entertainment videos online, ushering changes in media consumption. Print media has slowly lost its relevance in the media market, even behind television and radio. Over the past years, this scenario has affected the publishing and printing industry. Between 2014 and 2018 the publishing and printing manufacturing value as a share of the Philippines’ GDP has remained below .2 percent.
Streaming offered new sources for videos and music. Its popularity has risen in the past year for Filipinos since most people are confined to stay indoor due to the COVID-19 pandemic.Subscription in entertainment streaming in the Philippines during the lockdown has shown that more than 30 percent subscribed to Subscription Video on Demand (SVoD) and over 25 percent for Subscription Music on Demand (SMoD).