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Media market in the Philippines - statistics & facts

The Philippines’ media has evolved throughout the years. The strong online presence of Filipinos has affected traditional form of media, like television, radio, newspapers and magazines. There were more people getting news and entertainment online over the past years that had changed and affected the overall media market in the Philippines. In a recent finding, the Philippines’s online media market in Southeast Asia was one of the highest valued at over two billion U.S. dollars.

Traditional media is slowly fading in the Philippines

As more applications have been created, used and accessed online, delivering mass media communications have become easier. Various platforms and channels have provided many Filipinos the latest news and entertainment videos online, ushering changes in media consumption. Print media has slowly lost its relevance in the media market, even behind television and radio. Over the past years, this scenario has affected the publishing and printing industry. Between 2014 and 2018 the publishing and printing manufacturing value as a share of the Philippines’ GDP has remained below .2 percent.

Streaming offered new sources for videos and music. Its popularity has risen in the past year for Filipinos since most people are confined to stay indoor due to the COVID-19 pandemic.Subscription in entertainment streaming in the Philippines during the lockdown has shown that more than 30 percent subscribed to Subscription Video on Demand (SVoD) and over 25 percent for Subscription Music on Demand (SMoD).

Importance of online media

Many media outlets are creating schemes to become more accessible online as offline media has seen a slow decline in its viewers or consumers. In a recent survey conducted in the Philippines, the majority of the consumers chose to watch more TV shows in streaming services than traditional TV channels. In addition, many watched news online. TV and news broadcasting networks in the Philippines have expanded their online presence by setting up news websites or online news outlets. Broadcasting networks like GMA and ABS-CBN were one of the largest online news networks in the Philippines that had over 40 percent and 50 percent of online views as of a recent finding. .

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Media market in the Philippines

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Media consumption in the Philippines

Social media users demographics in the Philippines

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