Media industry in the Philippines

Filipinos spend a lot of time on media. The landscape of Philippine media contains different aspects that cater to the interest of the local audience. Television, radio, tabloid, and the online media market are aspects of domestic media demand. On local TV, the ABS-CBN network is popular among the local audience. As of 2018, the penetration rate of ABS CBN among the regions of Mindanao and Visayas were 52 percent and 53 percent, respectively. The ABS CBN network is one of the Philippines' largest network in entertainment and media, with revenue valued at approximately 40.1 billion Philippine pesos in 2018.

On radio broadcasting, the National Capital Region had the highest number of radio broadcasting stations, with approximately 162.4 thousand stations across the region. In the Philippines, radio broadcasting is a highly used source for news information, next to TV broadcasting. Filipinos tune in to AM and FM radio stations not only for music but also for news, public service, and affairs.

Traditional media publication that of print media is slowly if not entirely challenged by digital media in the modern landscape of the media market. Although digital publishing is trending worldwide, the manufacturing value-added of the publishing and printing industry in the Philippines has overall increased since 2009 and was valued at approximately 19.5 billion Philippine pesos in 2017.

Various news and entertainment websites have become a medium for advertisers to market their products, as local consumers spend a lot of time online daily. Like traditional media, digital news websites functions based on large advertisements through audience reach. In 2018, internet advertising’s market size in the Philippines was valued at 132 million U.S. dollars. Of the total media expenditures, the Philippines is projected to allocate 24.2 percent of spending in digital advertising because it would pose a more cost-effective and efficient approach.

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Media industry in the Philippines

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Radio stations

Tabloid and digital media key figures

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