Active social media penetration in the Americas 2022

Published by
Stacy Jo Dixon,
Mar 29, 2022
As of January 2022, 87.1 percent of the Canadian population were monthly active social media users. Overall, the United States had a social media penetration rate of 80.98 percent. Additionally, Mexico and Columbia had penetration rates of 78.3 and 81.3 percent, respectively.

Active social media penetration in selected American countries as of January 2022

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Release date

January 2022

Region

North America, Central and South America

Survey time period

January 2022

Supplementary notes

The source adds the following information: "Social media user numbers may not represent unique individuals".

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