Online-only retail market value Turkey 2013-2018

This statistic displays the market volume of online-only retail in Turkey from 2013 to 2018, by category. Online marketplaces had the largest market volume with 10.4 billion Turkish lira in 2018, marking an increase of about 3 billion Turkish lira on the previous year. After marketplaces, multi-category online retail and specialized internet shopping sites had the largest market volume in 2018 at 4.8 billion and 4.4 billion Turkish lira respectively.

Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category

Characteristic	2013	2014	2015	2016	2017	2018
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Release date

April 2019

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Region

Turkey

Survey time period

2013 to 2018*

Supplementary notes

* Results for years prior to 2018 are taken from reports also published by the same source. Calculations are made without taking value added tax into consideration.

The source identifies e-commerce as orders made through online channels, excluding via telephone, fax, call center, e-mail etc. Products or services may be delivered online or offline. Likewise, purchasing channels may be online and offline.

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