The statistic shows the leading brands in the Super Bowl in the United States in 2019, by earned media value. Bose was the frontrunner in the list with an earned media worth 222 thousand U.S. dollars, while American Airlines generated 45 thousand U.S. dollars-worth of publicity via promotional efforts during the Super Bowl in 2019.
Leading brands in the Super Bowl in the United States in 2019, by earned media value
(in 1,000 U.S. dollars)
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
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Medium. (March 1, 2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars)." Chart. March 1, 2019. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. (2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading Brands in The Super Bowl in The United States in 2019, by Earned Media Value (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium, Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/ (last visited March 29, 2020)
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