The statistic shows the leading brands in the Super Bowl in the United States in 2019, by earned media value. Bose was the frontrunner in the list with an earned media worth 222 thousand U.S. dollars, while American Airlines generated 45 thousand U.S. dollars-worth of publicity via promotional efforts during the Super Bowl in 2019.
Leading brands in the Super Bowl in the United States in 2019, by earned media value
(in 1,000 U.S. dollars)
Characteristic
Earned media in thousand U.S. dollars
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Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
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Medium. (March 1, 2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars)." Chart. March 1, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. (2019). Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium. "Leading Brands in The Super Bowl in The United States in 2019, by Earned Media Value (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/
Medium, Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/ (last visited July 27, 2024)
Leading brands in the Super Bowl in the United States in 2019, by earned media value (in 1,000 U.S. dollars) [Graph], Medium, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/993183/leading-super-bowl-brands-earned-media-value-us/