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Application usage during commercial breaks in Poland 2018, by app type
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Application usage during commercial breaks in Poland 2018, by app type
Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type
This statistic shows the share of Internet users who use applications during TV commercial broadcasts in Poland. As of April 2018, 33 percent of consumers viewed social media applications and over one fifth of them played smartphone games. The source also adds that during advertising breaks, 8 percent of consumers used communication applications including traditional telephone calls.
Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type
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Description
Source
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- Release date
- June 2018
- Region
- Poland
- Survey time period
- April 2018
- Special properties
- Internet users and top 4 Polish TV channels*
- Supplementary notes
- * The survey covered the four most important TV channels on the market: Polsat, TVN, TVP1 and TVP2
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Poland
- Survey time period
- April 2018
- Special properties
- Internet users and top 4 Polish TV channels*
- Supplementary notes
- * The survey covered the four most important TV channels on the market: Polsat, TVN, TVP1 and TVP2
Other statistics on the topic
Television in Poland
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- Overview
- Number of television channels available and established in Poland as of December 2018, by transmission typeTV channels available in Poland 2018, by transmission type
- Number of television channels available and established in Poland as of December 2018, by genreTV channels available in Poland 2018 by genre
- Daily reach of television in Poland from 2018 to 2019, by age groupDaily reach of television in Poland 2018-2019, by age group
- Year-on-year percentage change in average daily television viewership in Poland from 2016 to 2018Year-on-year television viewership change in Poland 2016-2018
- Leading television channels in Poland from November 2018 to November 2019, by audience share (SHR)*Most popular TV channels in Poland 2018-2019, by SHR
- Leading television news and information channels in Poland from October 2018 to October 2019, by viewability rateViewability of TV news channels in Poland 2018-2019
- Most influential television stations in Poland as of October 2019, by number of cross-media referencesMost influential television stations in Poland 2019
- Advertising, revenues and spending
- Share of advertising expenditure in Poland in 2019, by mediumAdvertising expenditure share in Poland 2019, by medium
- Television groups ranked by consolidated operating revenues in Poland in 2017 (in million euros)Leading television groups in Poland 2017, ranked by revenues
- Television advertising revenue in Poland in November 2019, by television station (in million zloty)Television advertising revenue in Poland in 2019, by TV station
- Television advertising inflation rate in selected European countries in 2017 and 2018Television advertising inflation rate in Europe 2017-2018, by country
- Number of advertisements broadcast by television service providers in Poland from 2018 to 2019 (in minutes)Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland from 2017 to 2018 (in billion zloty)*Advertising revenues of TV stations in Poland 2017-2018
- Brands with the highest television advertising expenditure in Poland in November 2019 (in million zloty)Television advertising expenditure in Poland in 2019, by brand
- TVP S.A.'s subscription revenue compared to its total annual revenue in Poland from 2008 to 2018 (in million zloty)TVP's subscription revenue in Poland in 2008-2018, compared to total revenue
- Consumption habits
- Average daily time spent watching television in Central and Eastern European countries as of 1st half of 2017 and 1st half of 2018 (in minutes) Television viewing time in CEE countries 2017 and 2018
- Consumption of media via personal computer, smartphone, and television in Poland in April 2018, by consumption rate within 24 hoursMedia consumption in Poland 2018, by device and time of day
- Average monthly time spent in front of a computer, smartphone and TV screen in Poland as of March 2018, by TV user type* (in hours)Average hours spent on computer, smartphone and TV in Poland 2018, by TV user type
- Time spent watching television between 6:00 and 23:00 in Poland in 2018, by age group (in minutes)Daily time spent watching TV in Poland 2018, by age group
- Households using TV and radio services without a television license in Poland in 2018, by voivodeship*Households using TV and radio without a license in Poland 2018, by voivodeship
- Average viewing time of linear television in Poland from 2013 to 2018 (in hours)Linear television viewing time in Poland 2013-2018
- Viewability of leading television news programs in Poland between October 2018 and 2019Television news program viewability in Poland 2018-2019
- Main source of information about Poland for Polish people living abroad in 2019Sources of information about Poland for expats in 2019
- Pay TV and video on demand
- Value of the VOD and pay TV market in Poland from 2017 to 2019* (in billion zloty)VOD and pay TV market value in Poland 2017-2019
- Value of the pay-TV market in Poland from 2015 to 2017 (in billion zloty)Pay-TV market value in Poland 2015-2017
- Share of households using paid TV services in Poland in 1st quarter 2019, by size of city of residencePaid TV households in Poland in 2019, by size of city
- Leading video on demand (VOD) services used by households in Poland in 2019Leading VOD providers used in Poland 2019
- Distribution of paid-TV video on demand (VOD) service users in Poland in 2018, by service typeStructure of VOD service users in Poland 2018
- Devices used by VOD viewers to watch digital TV shows or film in Poland in 2018, by providerDevice usage for digital TV or film content in Poland 2018, by provider
- Amount of advertising time in video on demand services in Poland in May 2018 (in minutes of advertising per hour)Advertising time in VOD in Poland 2018
- Most popular television series on SVOD platforms in Poland in 2018 (in million demand expressions*)Most in-demand original TV shows in Poland 2018
- Content
- Leading television programs in Poland in November 2019, by viewership (in million average viewers)Leading TV programs in Poland in 2019, by viewership
- Most popular television programs on Facebook in Poland in October 2019, by Facebook fans (in 1,000s)Leading TV programs on Facebook in Poland 2019, by Facebook fans
- Leading news and information television programs in Poland from November 2018 to November 2019, by viewership (in millions of viewers)Leading news TV programs in Poland 2018-2019, by viewership
- Do you find the following news/information television stations untrustworthy?Opinions on untrustworthiness of news TV in Poland 2012-2019, by share of respondents
- How do you judge the political attitude of news/information TV programs?*Opinions on political attitude of news TV in Poland in 2019, by group of channels
- Leading online services of news and information television channels in Poland from September to October 2019, by reachLeading websites of news TV channels in Poland in 2019, by reach
- Number of new TV series released in Poland from 2015 to 2018*Number of new TV series releases in Poland 2015-2018
- Most popular digital original television shows based on audience demand in Poland in June 2017 (in million average demand expressions)Most in-demand digital original shows in Poland 2017
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