This statistic shows the share of Internet users who use applications during TV commercial broadcasts in Poland. As of April 2018, 33 percent of consumers viewed social media applications and over one fifth of them played smartphone games. The source also adds that during advertising breaks, 8 percent of consumers used communication applications including traditional telephone calls.
Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type
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Gemius. (June 8, 2018). Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/995673/poland-online-users-activities-during-ad-breaks-by-app-type/
Gemius. "Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type." Chart. June 8, 2018. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/995673/poland-online-users-activities-during-ad-breaks-by-app-type/
Gemius. (2018). Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/995673/poland-online-users-activities-during-ad-breaks-by-app-type/
Gemius. "Share of Internet Users Who Use Applications during Commercial Breaks in Poland as of April 2018, by Type." Statista, Statista Inc., 8 Jun 2018, https://www.statista.com/statistics/995673/poland-online-users-activities-during-ad-breaks-by-app-type/
Gemius, Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type Statista, https://www.statista.com/statistics/995673/poland-online-users-activities-during-ad-breaks-by-app-type/ (last visited September 28, 2020)
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