Number of active shoppers on Singles' Day in China 2017-2018, by e-commerce platform

This statistic compares the number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by e-commerce platform. On November 11 of 2018, around 353.7 million people shopped on Alibaba's Taobao and Tmall websites, whereas social e-commerce platform Pinduoduo received around 119.4 million active shoppers that day.

Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform

20172018
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Sources

Release date

April 2019

Region

China

Survey time period

2017 and 2018

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