Main reasons for consumers to shop on Singles' Day sales China 2021

Published by Statista Research Department, Feb 27, 2024
According to a survey among two thousand Chinese consumers, around 61 percent of respondents said they planned to take part in Singles' Day sales for buying specific products or discounts. Meanwhile, around 26 percent of respondents stated that they would participate in Singles' Day sales this year because COVID-19 changed their shopping behaviors.

Leading reasons for taking part in Singles' Day sales among Chinese consumers in 2021

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Release date

October 2021

Region

China

Survey time period

October 5 to 12, 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among Chinese consumers who plan to participate in Singles' Day sale

Method of interview

Online survey

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