Alibaba: Singles Day e-commerce revenues 2011-2018

Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)

Alibaba: Singles Day e-commerce revenues 2011-2018 This statistic presents online consumer spending on Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2018, consumer spending on November 11 amounted to 30.8 billion U.S. dollars. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.
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Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)

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Gross merchandise volume in billion U.S. dollars
201830.8
201725.3
201617.79
201514.3
20149.3
20135.8
20123.04
20110.82
Gross merchandise volume in billion U.S. dollars
201830.8
201725.3
201617.79
201514.3
20149.3
20135.8
20123.04
20110.82
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This statistic presents online consumer spending on Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2018, consumer spending on November 11 amounted to 30.8 billion U.S. dollars. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.
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Release date
November 2018
Region
Worldwide, China
Survey time period
November 11, 2011 to 2018
Supplementary notes
Consumer spending on Alibaba's Tmall and Taobao Singles Day (11/11) sales.
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